our story 

Hi, we are Justine and Liz, sisters-in-law and co-founders of The Loyo Company.

Confident women tired of taking orders from others we decided to take the plunge, pack in our full time jobs and pursue our passion for skincare. As Confucius said, “Choose a job you love and you will never have to work a day in your life!” For us this isn’t work, it’s something much more stimulating, it’s an ethos. By launching The Loyo Company we aim to bring you a fresh perspective on beauty and a renewed lust for life.

Our message is simple; no woman is perfect, but every woman is beautiful. All it takes is a little confidence and maybe some fabulous face serum ;-) At The Loyo Company we’re all about empowering women to be the best they can be and not someone else’s unattainable idea of beautiful.

So, look after yourself and the skin you’re in, moisturise daily, always wear sunscreen, take the stairs, and drink plenty of water... But don’t forget to enjoy life. It’s easy to be a holy vegan yogi when you live on a mountain top, but we’re real women with ordinary lives and everyday stresses.

It’s OK to let go once a while, eat pizza and cake, enjoy a glass or two of wine, let your hair down and dance. Take the time to stop and and smell the roses, look around you and appreciate the small stuff because that’s what makes us smile and our day better.

We’re surrounded by beauty; from a freckled face, or a cloudless blue sky, to the pattern in the froth of your morning cappuccino. It’s the kick you get wearing those new shoes or the confidence boost from trying a new shade of lipstick.

At The Loyo Company we want to turn that appreciation inwards; look inside yourself, accept your flaws, all your beautiful imperfections, and Love Yourself.